Book: The New Rules of Marketing & PR

His excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”—Publishers Weekly

I’ve relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David’s book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession.”—Stephen Quigley, Boston University